Fair Price Policy

Machines Online Fair Price Policy

Machines Online is a dedicated marketplace for buying and selling heavy machinery and equipment across Australia. Unlike general classifieds platforms, every feature of our site — from its category structure to its individual listing optimisation — is purpose-built to connect serious buyers with serious sellers.

A marketplace built for everyone, not just dealers

Most machinery marketplace sites generate the bulk of their revenue from dealer advertisers, who pay considerable fees to have their listings featured prominently over those of private sellers. We understand that model — dealer advertising is where the money is for platforms like ours. But we’ve chosen a different path.

We believe private sellers deserve the same opportunity to be found by buyers as dealers do. That’s why Machines Online was designed from the ground up to give private sellers access to the same modern, up-to-date search engine optimisation that drives buyer enquiries to dealer listings on other platforms. On Machines Online, your listing works just as hard regardless of who you are.

Find out why Machines Online is the best place to sell your machinery →

Why we don’t charge based on machine value

Some competitors price their advertising based on the value of the machinery being listed — meaning a seller advertising a $1,000,000 machine pays significantly more than one advertising a $10,000 machine. We’ve never understood that logic.

It doesn’t cost us any more data, bandwidth, or human effort to host a listing for a high-value machine than it does for an entry-level one. The work is the same. The space is the same. So the price should reflect that — and on Machines Online, it does.

Our pricing is flat, transparent, and fair. We treat every advertiser equally, regardless of what they’re selling or what it’s worth.

Your first listing is free — and that’s intentional

People often say “you get nothing for nothing” — and broadly, that’s true. But the best modern businesses routinely offer free trials and upgrades to let their product speak for itself before asking for a commitment. That’s exactly what we’re doing.

We’re confident that once you list with us and experience the difference a purpose-built, SEO-optimised machinery marketplace makes, you’ll come back. Our first listing free offer isn’t a gimmick — it’s an invitation to test us with zero risk, because we believe in what we’ve built.

We’re in business to make a healthy profit — but we intend to earn it by pricing our digital space fairly, building long-term relationships with repeat advertisers, and delivering real results for every seller on our platform.

That’s our fair price promise.