About Machines Online (MO)
Australia’s Smarter Marketplace for Machinery & Equipment
Since 2009, Machines Online (MO) has been proudly Australian, helping businesses, contractors, farmers, and individuals across the country buy and sell machinery and equipment more effectively.

We launched MO to give private sellers the same opportunity and reach as big dealers — without the expensive, scattershot advertising that wastes time and money. Whether you’re selling a tractor, excavator, forklift, or attachments, our platform connects you with serious, qualified buyers who are actively searching for your equipment.

Why Choose Machines Online?
Unlike traditional marketplaces, MO is designed to cut through the noise. Using advanced web programming and artificial intelligence, we help your listing reach the right audience — eliminating wasted spend on irrelevant traffic (like buyers looking for cars or boats, not machinery). This means your ad works smarter and harder to find buyers who actually want what you’re selling.

Our technology does more than just list your equipment — it intelligently targets and showcases your machinery to buyers most likely to convert. That’s more value for your advertising dollar, and a faster path to selling.

Who We Help
Machines Online is open to everyone:

Private Sellers: Whether you’re upgrading equipment or winding down your business, you can advertise your machinery with the same tools and reach as a dealer.

Dealers & Businesses: Get access to a large, engaged audience of qualified buyers who trust MO for their equipment needs.

Our Commitment
We’re more than just a marketplace — we’re your partner in buying and selling machinery in Australia.

Fair and transparent platform for all sellers

Smarter ad targeting through AI-driven insights

Focused exclusively on machinery & equipment — not diluted by unrelated categories

Australian-owned and operated

List Your Equipment Today
Join thousands of Australians who’ve trusted MO to help them sell their machinery faster, smarter, and with less waste.

Browse, advertise, and sell confidently — with Machines Online, the smarter way to move machinery.