About Us
Machines Online
About Machines Online Australia
MachinesOnline is Australia’s Smarter Marketplace for Buying & Selling Machinery & Equipment, established since 2009.
We know that behind every listing is a real-person – real business that depends on real outcomes — and that’s what drives us.
Why Choose Machines Online?
At MachinesOnline, we’re not just a team of tech developers — we come from the ground up, with real-world experience in sales, marketing, and machinery trading. We understand what it takes to make a sale, and we’ve built our platform around that simple but powerful goal: helping you move your equipment efficiently, affordably, and with confidence.
Our team has combined decades of marketing expertise with the latest in AI-powered tools and data-driven insights to create a platform that doesn’t just look good — it delivers results. From smart ad targeting to tailored category listings, we’ve fine-tuned MachinesOnline to connect sellers with serious buyers across Australia.
Whether you’re a private seller or a dealer, you’ll find MachinesOnline is built to work for you, not the other way around.
Learn more about how our platform works smarter for selling machinery >>Â
Why We Built Machines Online
We created MachinesOnline to take the hassle out of selling machinery — by making the process smarter, faster, and more focused on real outcomes.
With our background in sales and marketing, we knew the old way of listing machines was too broad, too cluttered, and often missed the mark. So we built a better way — one that uses smart targeting and refined categories to get your equipment in front of serious buyers across Australia.
We’re not here to flood you with leads — we’re here to help you connect with the right ones.
What makes MachinesOnline different?
- Smart listing structure that puts your machines in front of the right audience.
- A national reach, with built-in tools to attract buyers in your region.
- A no-fuss platform designed to get your ad live and working for you — fast.
MachinesOnline is a multi-vendor marketplace built by people who understand what it means to sell machinery.
Fair Pricing — No Price Gouging Here
At MachinesOnline, we’ve built a lean, modern platform using efficient, lightweight technology — not bloated legacy systems. That means lower overheads, and we pass those savings on to you.
We don’t believe in charging more just because you’re selling a $500,000 excavator instead of a $5,000 mower — both listings take up the same digital space. Unlike some platforms, we don’t price-gouge. Our goal is simple: keep it affordable, fair, and effective for everyone.
We're Here to Help — Real People, Real Support
Need a hand? Call our team on 1300 855 223 .
We understand that navigating websites isn’t always easy — especially when you’re trying to list or find the right machine fast. That’s why we do our best to respond to customer enquiries in real time.
Whether it’s a quick question or step-by-step help, we’re here to assist you whenever you need it. No bots, just real people who know machinery and want to see you succeed.
Ready to list your machinery?
Private Sellers - Free to Just $50
We know that selling your machinery and equipment as a Private Seller can feel daunting — and expensive. That’s why we offer some of the most competitive rates in Australia.
In fact, having just one ad’ is free, and if you want to list more, we have options from $5 to $50 for multiple ads — a fraction of what most other machinery for sale platforms charge.
Unlike traditional marketplaces that cater almost exclusively to dealers, MachinesOnline puts Private Sellers front and centre.
Your ad’ won’t be buried under hundreds of dealer listings, giving you a better chance to connect with buyers looking for your specific machine or equipment.
Machinery Dealers – Flexible Plans, Unbeatable Value
We understand that not all machinery dealers are the same — which is why we’ve built flexible subscription plans to suit everyone, from small independent operators to national, multi-branch businesses.
Our platform offers some of the most cost-effective dealer packages in Australia, starting from just $35 a month — with unlimited listings, nationwide reach, and a clean, category-driven user experience.
Whether you’re listing 5 machines or 500, we make it easy to scale your visibility, attract serious buyers, and grow your dealership without overpaying for clunky, outdated platforms.
Learn more about our primary categories of machinery and equipment include Construction & Earthmoving, Farm & Agricultural, Industrial Machinery, Mining, Forestry, Cranes, and Power Systems — along with a full range of Attachments, Engines, and Lifting Gear.
What our clients say
Testimonials
I'm very happy with how smoothly the process went
Thank you very much for offering great products
I'm very happy with how smoothly the process went
Thank you very much for offering great products
Buy & Sell New & Used Industrial Machinery & Equipment in Australia.
Find Excavators, Tractors, Cranes & More! Join Thousands Trading on Machines Online!
Machines Online aims to be Australia’s leading digital marketplace for buying and selling industrial machinery & equipment. Whether you’re in construction, farming, mining, or any other industry, our platform makes it easy to connect buyers and sellers. Thanks to the latest technologies, we’ve streamlined the process, allowing buyers to quickly find the exact machinery they need—without having to scroll through hundreds of unrelated ads. We offer a Free Option for private sellers with occasional listings and incredibly affordable advertising packages for machinery dealers and heavy equipment operators. Our precise search categorisation ensures your listing reaches the right audience faster. Advertise with us today and save money with our low-cost pricing options. Check out our Pricing Packages and start selling for less!
- 1300 855 223
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Motocafe Holdings Pty Ltd
Suite 6, 3 Victoria Rd
Parramatta, NSW, 2150, Australia
Postal: PO Box 14, Edgecliff, NSW, 2027, Australia - contact@machinesonline.com.au
